Course description

Master the most powerful ad copywriting frameworks that convert — from AIDA to PAS, FAB to BAB. This course is built for entrepreneurs, marketers, and creators who want to write smarter, not harder, and produce ads that stop the scroll, spark interest, and drive action.


You’ll discover how to structure persuasive messages using proven formulas that work across platforms like Meta Ads, Google Ads, LinkedIn, and TikTok . We break down what makes each framework effective, when to use them, and how to adapt them for your brand voice and audience.


Whether you're launching a new product, running paid campaigns, or scaling an e-commerce store, this course gives you the tools to craft compelling ad copy that doesn’t just attract clicks — it converts customers.


By the end of this course, you’ll have a conversion-first mindset , a repertoire of copywriting templates , and the ability to write ads that outperform the average .

What will i learn?

  • Understand and apply proven copywriting frameworks that convert.
  • Write high-performing ad copy for any platform or niche.
  • Confidently create compelling headlines, CTAs, and body copy .
  • Use data and psychology to optimize your messaging for better ROI.
  • Save time with template-based writing and avoid writer’s block.

Requirements

  • Basic understanding of digital marketing concepts (e.g., target audience, CTR, conversions)
  • Willingness to write, test, and iterate
  • Optional: Experience with Meta Business Suite or Google Ads (but not required)

Frequently asked question

You'll master 10+ conversion-driven frameworks including PAS (Problem-Agitate-Solution), AIDA (Attention-Interest-Desire-Action), FAB (Features-Advantages-Benefits), BAB (Before-After-Bridge), and more.

No! This course starts at the foundation and builds up. Whether you're a beginner or a marketer looking to level up, this course is structured to deliver value.

Yes. Every framework is platform-agnostic and works across social media, search ads, email marketing, and landing pages . Real-world examples included.

Absolutely. You’ll receive ready-to-use copywriting templates , fill-in-the-blank structures , and examples to help you start writing winning ads immediately.

Practice. This is not a lecture-heavy course — it's hands-on, actionable, and built for immediate implementation. You’ll be writing live-ready copy by the end of the first module.

Bilal ZIANE

Mr ZIANE Founder of IGNITECH.ma

My mission is to bridge the gap between technology and business strategy, so companies can grow smarter, not harder. Now, through IGNI-Academy , I share these battle-tested frameworks with the next generation of founders, marketers, and innovators — empowering them to build the future, one brand at a time.Personal Website : zianebilal.com

$0

Lectures

0

Skill level

Intermediate

Expiry period

Lifetime

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